February 27, 2013
HOW TO WRITE A PUBLIC SERVICE ANNOUNCEMENT
- Keep it simple
- Use real language
- Use emotions
- Keep it Organized
- Make it Relatable
- It has to be Clear
- Use sound effects/music for interest
- Keep it 30 seconds in length
RESEARCH PSA's WITH COMMENTS
1. http://www.youtube.com/watch?v=wp-hH0eem-4
This video was very simple. It previewed a video about a couple that discussed the safety and care in radiology. The presentation and audio was clear. There was a series of animated texts and transitions. The video was kept at 30 seconds exactly. The information and setting of the PSA was relatable to most individuals.
2. http://www.youtube.com/user/SonoSite?v=XTCwfTU6wgU
This video was my favorite one. It was very intense in that it stressed the idea that "there is no room for error". The video previewed physicians in a hospital setting, switching from different rooms, with simple animated texts and fragments that flashed on the screen.
MY PSA
- I will emphasize effects of radiation to the human body, along with safety procedures that will help reduce them.
- I want to video my PSA in a private office, keeping the environment professional. I may include a classical music background to keep a calm vibe throughout the PSA.
- I will use a PSA that is informative yet causes awareness
- I want to start my PSA in an office, discussing the effects of radiation. I will then move around the office speaking about the safety aspects about radiology, using animations to emphasize it.
