PSA Intent

February 27, 2013

HOW TO WRITE A PUBLIC SERVICE ANNOUNCEMENT 

• Keep it simple
• Use real language
• Use emotions
• Keep it Organized
• Make it Relatable 
• It has to be Clear 
• Use sound effects/music for interest 
• Keep it 30 seconds in length

RESEARCH PSA's WITH COMMENTS

1.  http://www.youtube.com/watch?v=wp-hH0eem-4  

This video was very simple. It previewed a video about a couple that discussed the safety and care in radiology. The presentation and audio was clear. There was a series of animated texts and transitions. The video was kept at 30 seconds exactly. The information and setting of the PSA was relatable to most individuals. 

2. http://www.youtube.com/user/SonoSite?v=XTCwfTU6wgU 

This video was my favorite one. It was very intense in that it stressed the idea that "there is no room for error". The video previewed physicians in a hospital setting, switching from different rooms, with simple animated texts and fragments that flashed on the screen. 

MY PSA

•  I will emphasize effects of radiation to the human body, along with safety procedures that will help reduce them. 
•  I want to video my PSA in a private office, keeping the environment professional. I may include a classical music background to keep a calm vibe throughout the PSA.
• I will use a PSA that is informative yet causes awareness
• I want to start my PSA in an office, discussing the effects of radiation. I will then move around the office speaking about the safety aspects about radiology, using animations to emphasize it.